John Baillie
Boat & Yacht Rentals
A focused, high-trust landing page built to turn visitors into bookings. Clean, fast, and entirely yours from day one.
What We're Working With
Boat rentals are a trust business before anything else. Someone visiting your site is imagining putting their family on a boat with a crew they've never met. The website needs to make that person feel safe and excited at the same time.
You have three vessels, a direct booking process, and you want something clean. That's a strong starting point. A focused single-page site done well will outperform a bloated multi-page site every time.
We know you've been burned before by a developer who went quiet mid-project. Our approach is simple: you purchase your own domain and hosting from the start, in your own name, with your own login. We build everything on top of what you own. If we stopped working together tomorrow, you'd still have full access to everything. That's not a special arrangement. It's just how we work.
Annex Digital
We're a Vancouver-based web design and development studio. We've built sites for local businesses, real estate firms, construction companies, and investment corporations managing over $300M in assets. Small team, no handoffs. When you work with us, you're talking directly to the people building your site.
Full portfolio at annexdigital.ca/portfolio
Recent Projects
Here's a look at some of the sites we've built. Newest work first.
BDC Homes IncLatest
Visit siteAspis PropertiesLatest
Visit siteEmka Developments
VisitWolfe Estates
VisitCG Reit
VisitHomes by Sahar
VisitCore Townhomes
Visit26 West
VisitThe Kinglet
VisitInnova
VisitThe Blok
VisitThe Four Layers of a Landing Page
The price difference between packages comes down to which layers are included.
Foundation
Structure, layout, boat listings, gallery, and contact info. Everything that makes the site functional and professional.
Experience
Video backgrounds, parallax scrolling, and motion. The things that make someone feel something the moment they land. You're selling a day on the water, not a product listing.
Conversion
WhatsApp buttons, inquiry forms, a walkthrough of what booking day looks like. These close the gap between interest and action.
Polish
Professional copywriting, brand consistency, performance optimization, and a handoff document so you're never stuck waiting on a developer for a small change.
What's Available
Each feature is designed to build trust, create emotion, or make it easier for someone to reach you.
Full-Screen Video Hero
A looping video of the boats on the water. The site sells the feeling before anyone reads a word.
Parallax Scrolling
Background images move at a different speed than content. Creates depth and a high-end feel.
Per-Boat Personality
Each boat gets its own description beyond specs. Customers pick the right fit before they call.
WhatsApp Button
Sticky on mobile. One tap opens a direct conversation with you. Faster, warmer leads.
Click-to-Call
One tap and they're calling. No copying numbers. On mobile, this alone changes outcomes.
"Your Day on the Water"
A walkthrough from arrival to return. Reduces hesitation and answers questions before they're asked.
Inquiry Form
Name, date, boat preference, group size. You get an email the moment it's submitted.
Testimonials
Real feedback from past customers. Social proof that builds trust around the clock.
Trust & Credentials
Years in business, certifications, safety info. Answers the unspoken "is this safe" question.
Seasonal Availability
A visual showing peak season and booking windows. Creates natural urgency without pressure.
Gallery with Lightbox
Instagram-style photo grid. Click to expand, swipe through. Makes the boats tangible.
Google Analytics
Track visits, sources, and clicks. Know what's driving calls and what isn't.
Professional Copywriting
Every section written by us. The words work as hard as the visuals.
Brand Alignment
Logo, colors, and fonts tightened for consistency and credibility before launch.
Performance Optimization
Compressed images, clean code, fast load times on every device.
Handoff Document
A plain-English guide to everything you own and how to update it yourself.
The Packages
A clean, professional starting point. Your three boats presented with photos, pricing, and what's included. A basic gallery, a contact section with your phone number and email, and a mobile responsive design that loads fast. It gets you online and looking credible, but visitors will need to find your number and call on their own. There's no form, no WhatsApp shortcut, and no FAQ to handle common questions for you.
Everything in Package 1, plus the features that actually convert visitors into calls. A customer lands on a full-screen video, scrolls through parallax boat sections, reads what their day would look like, sees others have loved it, taps a WhatsApp button or calls you with one touch, and if they're not ready for that yet, fills out a quick inquiry form so you get their details before they move on. An FAQ section handles the most common questions so you don't have to. This is where the site starts doing the selling for you.
Everything in Package 2, plus the full polish layer. The version you'd put up against any competitor and not think twice. Copy written for you, an editorial-quality gallery, brand consistency from top to bottom, and a full performance pass before handoff.
What We'd Recommend
Package 1 gets you online and looking professional, but it's a static brochure. Visitors see the boats, see a phone number, and it's on them to reach out. For some businesses that's fine. For a rental business where trust and impulse matter, that gap can cost you bookings.
Package 2 is where the site starts working for you. The WhatsApp button, the inquiry form, the FAQ, the video, the testimonials, those are the things that turn a curious visitor into someone who actually picks up the phone. If the budget allows, that's where we'd point you. Package 3 is there when you're ready to go all in.
Whichever direction you go, the domain and hosting are yours from day one. You pick the provider, you own the login, we build on top of what you own.
Our Process
From first call to final handoff, here's exactly what happens.
